If you’re looking for a designer who understands the importance of satisfying business goals and designing for the end-user through research over just making things pretty, then you're in the right place. Although aesthetics are great for that "Wow!" factor and help to establish credibility and trust in customers, a good-looking web app alone isn’t worth much if the end user can’t easily complete a specific process, or find what they’re looking for.
One of my greatest passions is using design to create the best possible experience for the end user. Whether it's improving the usability of software, or increasing conversions on a website, I enjoy using my creativity and experience in psychology, design and writing to come up with the best possible solution.
I currently work as the principal UX/UI Designer for SpeedLine Solutions, a SaaS company that makes POS products for restaurants across North America. Their software handles store inventory, employee time management and payroll, driver tracking, and online ordering, to name just a few. I was brought on as their first in-house UX/UI Designer and play a key role in shaping how their product looks and functions. Working closely with a team of 20 developers, I've learned what it takes to work harmoniously and efficiently. What I love about my role is getting to see projects from conception to completion.
Most recently, I gave a Learn & Learn presentation to fellow developers on UI Best Practices. I was delighted to see that all my dev colleagues were attentive throughout the presentation, right until the very end. The experience has motivated me to present more at future developer meetups and conferences. After all, if designers can learn from developers, then imagine the empowerment for developers and the company overall if the reverse were true! My goal is to advocate for design and help teach others the value and importance of design.
Before SpeedLine, I worked as a UX Designer for a medical-tech startup called ZenXmed. At the time, they were a small team of six: the founder (a cardiologist), two designers and three engineers, building a mobile-first platform to enable doctors to make informed treatment decisions for patients. I helped to create the visual branding and website design, and helped to build the company from the ground up — from recruiting software engineers and medical contributors &mdash to marketing and business development. What I loved working there was getting to create something completely innovative with an important mission that would have global impact — helping doctors save lives.
Before working at ZenXmed, I had a stint as the sole Visual + UX Designer for SCC Northwest, an automotive accessories manufacturing company in Vancouver, B.C. I was responsible for revamping their corporate branding, marketing materials and e-commerce website.
I also worked on the side as an independent designer for my own company, Biju Creative, for 5 years, starting in 2011. Helping businesses from various industries to establish or revamp their visual branding, websites and social media was extremely rewarding for me. My experience running a business, learning about SEO, Google Analytics, trademark registration, business law, sales and marketing, contracts and negotiation, etc. helped to make me a much more business-focused designer today. However, I was working at an insane pace, and missed being able to focus on my craft. Since then, I have decided that working for a company would allow me to on what I do best — design.
After completing a bachelor’s degree in cognitive psychology from the University of British Columbia in Vancouver, BC, I later obtained another bachelor’s degree in graphic and UX design from Université Laval in Quebec City, QC.
Cognitive psychology is especially important in the field of UX / UI design, as an understanding of how people perceive, process and retain information lends itself well to the field of user interface design.
I dabbled in a few courses in Applied Web Development at BCIT to improve my front-end development skills, and strive to continually learn about industry best practices by attending design and tech-related meetups, conferences, etc.
Back in 2016, Vancouver held its first international-level seminar on web design and copywriting, the Design & Content Conference. The event was jam-packed with informative and inspiring talks by the web industry's best, sharing their knowledge and insights. It was also exciting to be surrounded by designers and content strategists who had travelled from around the world to attend the event.
The conference started with a workshop on responsive design by the "Father of Responsive Design" himself, Ethan Marcotte, along with his business partner, Karen McGrane, the A Book Apart author of "Content Strategy for Mobile". Both speakers were exceptional.