Branding, e-commerce Website
Building contractors and home owners wanting to break up and remove rock or concrete.
To redesign the company logo and replace their old static website with a dynamic, e-commerce website.
The original website was cluttered, and information was not logically grouped and in some cases, redundant. No picture of the actual product was shown, nor was it clearly explained. The header was very tall and did not maximize the precious space "above-the-fold".
The new website required a complete reorganization of information. The navigation was split into a primary and secondary menu, depending on importance and relevance of the info ( i) Main Navigation: Products, Services, Resources, etc.; ii) Secondary Navigation: About Us, Contact Us, Join Us, etc.)
Since the target was homeowners and building contractors, a casual yet professional tone was used. Since the sequence of information to be conveyed works in tandem with the layout and imagery, the key concepts and strategies are revealed below. Not only is the text useful to help the reader, but will help to the site's SEO.
The home page shows off the major points to be conveyed to customers. Starting off with a banner showing the end result for one of their B2C clients (a homeowner's garden), followed by shots of the powder product and how it mixes with water to give a quick understanding of how the product works. Then a section on how to prepare the product follows, the different grades for different temperature ranges, a section linking to their products page, and the most recent use cases are shown as a blog. All these sections work in tandem to give a snapshot of what the product is, how it can be used, its benefits and features, as well as blog stories with real customers as hard proof that their product works.
Both customers and warehouse staff often mixed up the different types of powders, ordering or shipping the wrong order. The owner asked that labels be created to distinguish the powdered mixes from one another, and were not only placed on the shipping boxes, but were also used on the website for consistency. The products are also listed in terms of quantity to offer buyers a visual depiction of their order.